Businesses see record-breaking Valentines Day sales compared to previous years

From florists to gift shop owners, businesses in Nakuru were a hive of activity as locals rushed to make last minute purchases of Valentine's Day gifts for their loved ones.

This year, despite the tough economic times, locals seem to have gone all out to celebrate the day.

Michael Mwangi, a gift shop owner in Nakuru, says this year has been noticeably busier than last. His orders have increased significantly, not only from Nakuru but from beyond.  

"We started receiving Valentine's orders on Monday and the demand has been overwhelming," he says.  

Mr Mwangi notes that most customers are men looking for customised gift packs for their partners. 

"Men's packages range from Sh3,000 to Sh20,000, while women's packages usually range from Sh1,000 to Sh15,000," he says. 

Peter Ekiru, who has been selling Valentine's Day gifts for the past six years, says business is booming compared to last year.  

"Last year, I couldn't sell all my stock, but this time I have already surpassed last year's sales - and the day is not over yet," he says.

Mr Ekiru made Sh20,000 in sales last year, but this year he surpassed that figure on Valentine's Eve. 

He attributes the increase to the fact that Valentine's fall's on a Friday this year, encouraging people to celebrate through the weekend.  

Mr Ekiru sells his products for between Sh150 and Sh350.
In Naivasha, florist Robin Juma has increased his stock of flowers due to increased demand.  

"This year, more customers are asking for flowers, especially red roses. We've also had to diversify, with many opting for money bouquets instead of traditional flower arrangements," he says.  

With Valentine's Day bringing a spike in sales, Nakuru businesses can only hope that this will set a precedent for the rest of the year.