Nakuru restaurant turns customer's complaint into a clever marketing strategy
A serving of Nyama choma.
Recently, a well-known restaurant in Nakuru took to its official Facebook page to share its latest offer, which caused quite the stir on social media.
In the said offer, the restaurant plans on gifting its customers a free one litre bottle of water after ordering a dish worth a specific amount.
The irony or genius part of this marketing strategy, is that not too long before the publicizing of this offer, a customer had ordered the same dish and had made a request for free drinking water.
The customer felt the request justified, since they had spent a substantial amount at the restaurant.
However, the restaurant turned down his request.
Imagine the confusion and shock that the customer must have felt, upon seeing his denied request turned into the restaurant's latest marketing strategy.
Unlike many of us who'd have taken the chance to trash talk the restaurant, the customer decided to make light of the situation.
While replying to the publicized offer, the customer shared how he ordered the same dish and was denied free drinking water.
He then went on to joke how he's a pioneer and freedom fighter of sorts, and will keep using social media to effect the changes he desires to see.
Retaining the customers sense of humour, his followers and other social media users jokingly gave him the titles 'defender of the weak' and 'influencer.'
One social media user jokingly asked the customer to request a glass of juice on his next visit, while others joked that they would now visit the restaurant after his valiant efforts, with some even asking for the restaurant's directions.
All in all, the marketing strategy seems to have worked in favour of the restaurant.
What are your thoughts? Was the marketing strategy a smart one or was it unethical?