Why problem solvers, not job seekers, succeed in today's job market
Eunice Victoria, a career coach.
In an increasingly interconnected world, making an impact in the global job market requires more than simply submitting job applications.
According to career coach Eunice Victoria, individuals will achieve a real breakthrough when they stop presenting themselves as job seekers and instead position themselves as problem solvers.
She emphasises that employers and organisations are not looking for people who need jobs; they are looking for solutions.
“If you can help me solve a problem, most employers will be happy to pay for it, so it's important to present your expertise as a solution,” she notes.
She also highlights the importance of visibility, particularly on digital platforms, and notes that social media is one of the most powerful tools for establishing a global presence.
Platforms such as LinkedIn, TikTok and Facebook enable professionals to demonstrate their abilities, disseminate information and connect with prospective employers or clients.
“You can't just wait for your local chief to connect you to global opportunities. You need to be where the world is watching,” she advises.
She adds that networking must be intentional. Consistently reaching out, producing valuable content, and offering solutions, even initially for free, can help build credibility.
Victoria recalls how volunteering and undertaking low-cost projects early in her career led to her receiving testimonials, referrals and long-term clients.
She encourages professionals not to be afraid of starting small, as every step builds reputation and opens doors.
However, she also cautions against common mistakes such as applying for 'any job', producing content that is too localised, or undervaluing one's skills. Instead, she urges professionals to focus on quality, continuously improve their digital presence and ensure that their value aligns with the expectations of the global market.
Victoria emphasises that soft skills are equally important. She believes that adaptability, cultural awareness and communication play a central role in navigating international spaces.
“Global opportunities are about more than just expertise; they also require flexibility, empathy, and the ability to collaborate across cultures,” she explains.