Biz Lounge: How an impatient customer sparked brilliant business idea for Nakuru woman
Some of the wedding gowns displayed inside Lucy Gichangi's shop in Nakuru city.
Have you ever wondered what happens to that exquisite wedding gown after the vows are exchanged? Does it become a cherished family heritage for generations to come?
Lucy Gichangi who deals in wedding gown business began her venture in 2010 as a trial after one client asked if she could sow for her a wedding gown, which she did.
Later, she received an order from another bride. This time, she had to import the gown.
“Unfortunately, the customer became impatient and got her gown from Nairobi. I couldn't throw away the gown. Instead, I saw it as an opportunity to diversify my business and start wedding gown hires," she says.
Lucy Gichangi runs a wedding gowns business in Nakuru city.
Lucy reveals to Mtaa Wangu that some ladies prefer to hire gowns rather than buy while others prefer to have custom-made gowns which they get to keep after.
She notes that with over 100 gown rentals annually, priced between Sh. 5000 and Sh. 25,000, she navigates the ebb and flow of wedding seasons with unwavering grace.
Lucy notes that the business requires patience as sometimes the wedding season is down and without patience, one can easily give up.
"To complement my income during the low seasons I have added wedding accessories as part of my business which includes rings, bouquets, tiaras among others," she reveals.
Lucy says that nothing puts a smile on her face like when a bride goes to the shop without knowing what she wants and leaves the shop with her perfect wedding gown.
"I believe that every bride deserves to feel amazing on her special day, which is why I always want to make finding the perfect dress an easier experience."
Yet, Lucy's commitment extends beyond mere transactions; it's a heartfelt mission. She sees her business as a sanctuary, a haven where love reigns supreme.
And while the spectre of divorce looms, she remains steadfast in her belief in the power of enduring love.
Another business lady, Rose Wanjiru began selling and hiring wedding gowns last year to diversify her business due to the harsh economic times.
Rose Wanjiru who runs a wedding gowns business in Nakuru city.
Wanjiru notes she began since the business in Nakuru since there were a few bridal shops here.
She notes that the business is sustainable and one can make up to Sh 100,000 in a wedding season. However, she notes that business has its fair share of challenges.
"Since most people prefer to hire rather than purchase, some customers can hire a gown and bring it back in a very bad state. The lace is torn, and the gown can be dirty, especially during the rainy season," she adds.
Wanjiru says she has to enter into an agreement with the customer on what is expected. If the requirements are not met, there is a fee that ought to be paid.
Rose Wanjiru displays wedding gowns and accessories at her shop in Nakuru city.
According to Wanjiru, she loves the business's gradual growth, especially knowing that she's providing gown options for the bride to choose from for her big day.
"I am happy to see a bride who was first struggling to find a gown that fits her style and budget getting exactly what she wants."
Wanjiru charges to hire her wedding gowns between Sh. 10,000 and Sh. 15,000. Buying one would cost you Sh. 25,000 and above depending on the fabric of the gown.
She reveals that she seeks to open more bridal shops within Nakuru and beyond.