Biz Lounge: A beadwork genius changing lives in Nakuru
Nora Kilelo, founder of Utamaduni Wetu.
In 2019, Nora Kilelo started Utamaduni Wetu with the aim of empowering unemployed youth and women in Nakuru.
Starting with a space at Langalanga Market and a capital of Sh. 5,000, she trained five young people to create Kenyan flag bracelets, helping them achieve economic independence.
For two years, Nora trained more youth in beadwork before taking a short course in tailoring and crocheting.
One of the baskets that Nora weaves in her business.
"I trained the youth in phases until they were able to make a living for themselves, then I decided to diversify my skills and started learning how to sew," she says.
Since then, her business has grown significantly. Nora has trained over 50 young people in beadwork, earring customization, and garment making.
Besides training, she creates, produces, and sells African accessories and garments, including bracelets, earrings, and baskets.
Some of the earrings Nora sells that range from Sh 100.
"I sell the products I make from Sh. 100 to Sh. 5,000 a piece, with earrings being the least expensive," she reveals.
Nora notes that she can make up to Sh. 5,000 in a day, emphasizing that the business has helped provide for her family.
She hopes to open a shop in the central business district and expand to neighbouring towns, aiming to inspire more young men and women.
Some of the bracelets that Nora sells fetch up to Sh 1,000 a piece.
Despite her successes, Nora has faced challenges, including people not always appreciating her work.
"Most people do appreciate the creativity in the work, but when you name a price for a product, they tend to shy away from purchasing," she says.
The 35-year-old credits her growth to surrounding herself with the right people in the business and networking with like-minded individuals in the industry.
"When you have people who have been successful in a similar field for some time, they can guide you and help you avoid obvious mistakes," Nora advises.
She expresses her satisfaction in creating products that celebrate “our shared heritage and the diversity that unites us.”